There’s no doubt about it: social media has definitely changed our lives. I think we’re in that point in time when it’s nearly impossible to live without Facebook or Instagram. I mean, what’s the first thing you check when you wake up in the morning? Facebook, of course!

Social media is here to stay. And for this reason, businesses are investing heavily in social media networks and boosting their presence in different platforms. Companies are enlisting the help of social media marketers to energize their marketing strategies. This is why social media marketing is one of the most in-demand digital skills today.

And it’s not just big companies or small businesses that need your social media marketing chops. With the right skill set, you can effectively market your own business, if you plan to have one.

We live in a digital world, and this means digital marketing skills are going to be extremely handy. It’s tough to master all areas of digital marketing, so I will focus on one of its most important sub-skills: social media marketing.

What does a Social Media Marketer do?

People tell me, “Wow, are you actually getting paid just to be on Facebook or Instagram every day?” Well, yes and no.

Yes, a social media marketer’s job is to really be on Facebook or Instagram or other platforms my clients use. But no, that’s not all there is.

After you’ve set up social media accounts for the companies or brands you handle, the real work is actually running them on a regular basis. This involves creating and promoting content, engaging with audiences and analyzing the results. Typically, social media marketers know basic copywriting and graphic design, but this will depend on your agreement with the client. It is essential for social media marketers to master the different platforms you’re working with in order to maximize your client’s social media presence.

Getting Started

I’d like to share with you some tips and techniques for launching your social media marketing career.

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